Case Studies:

The best way to find out about the scope of our activities is to look at the areas where we have already been successful. Scroll down the list or click on the headings below to go straight to that section

  • Project management

  • Performance management

  • Management development

  • Executive development

  • Organisation change and strategy

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    Project management

    Subject Project management skills in a police force
    Company profile The Ministry of Defence Police Force (MDP) is responsible for the policing of Ministry of Defence premises in the UK and abroad and also provides an advisory and policing service in a number of overseas assignments.
    The issues The MDP Agency Management Board had identified project management as a key initiative for the development of effectiveness and efficiency in the force. There are an increasing number of high profile development projects that are critical to the success of the force in reaching its operational and performance targets, and yet there was a lack of breadth and depth in senior officers' understanding and use of project management principles and tools. The Chief Constable and members of the Agency Management Board did not have a pool of project management expertise on which to call for mission critical projects, neither were they confident that they were aware of, or in control of all of, the change projects that were taking place in the force. There was therefore a great deal of opportunity for duplication, waste and inefficiency.
    Project highlights Given the task at the end of January 2004 to design and complete the training of all senior officers in the ranks of Chief Inspector and over (numbering about 100) across the UK by the end of March 2004, New Directions and its partner Imagine Knowledge set about a three stage process to research and implement the training.

    The first stage was to research and design the training. As no common methodology was in place, interviews with operational officers and those who were currently running projects identified the needs and content for a two day workshop to introduce a common project initiation process based on government guidelines, and to develop understanding of some key process tools.

    The two day workshop, used experiential learning around participant's real-life, current projects to build an understanding of the process and tools, and also to deliver real improvements to their current projects. Nine workshops were run from the middle of February to the end of March, both at the central headquarters and in regional division locations. Overall feedback from these workshops was extremely positive, with most participants identifying it as a learning that was long overdue, and one that would help them with their operational role as well as with project work.

    The third phase with the Chief Officers and Agency Management Board led to enhancements and improvements on the methodology and implementation process of projects in the force. A common reporting process was put in place to enable control and review of all projects in operation, and new guidelines drawn up for the initiation process to ensure relevance and realism in the terms of reference.

    On-going work on this project includes:

    • Further individual consulting on s a number of projects continued to support senior officers on delivery of projects to time, budget and quality, and to enhance individual skills.
    • Developing transfer of the training workshop to internal MDP trainers for cascade to all officers and staff, including the training of the trainers
    • Design and delivery of further development modules on implementing projects
      Consultants: Geof Cox, Wayne Thomas, Ian Moore, Ron Ford

     

    Subject Introducing a project management culture to a global marketing and sales department
    Company profile Philips Semiconductors IMS (International Marketing and Sales) are responsible for the customer relationships and sales of semiconductor products globally to Philips customers
    The issues Turning the International Marketing and Sales (IMS) Organisation into one where everyone is a Consultant selling him/herself to the best fitting mission critical project... This was the goal of the IMS Vice President early in 2001 who was facing a dramatic downturn in revenues and profits. This visionary executive realised that to turn the company around, the Sales and Marketing organisation must change dramatically its way of working, and above all, thinking.
    Project highlights A major cultural change program, with the goal of having the IMS organisation functioning and deciding as a Project Based Organisation within 3 years was started using a core of three consultants: Geof Cox from New Directions, Jem Scanlan from InterConnect SARL and Ben Johnson, a project management expert in the technology sector. This entailed not only a training program on the basics of Project Management, but also a structure within IMS that provided the leadership and infrastructure necessary to `spread the virus of project management throughout the organisation' in the words of a major champion.

    Aa training programme `Winning Projects!' was designed to focus on the whole Opportunity Cycle from first contact through to signed contract as a project which would be professionally managed, and a financial success for the company.

    Winning Projects! consisted of a variety of learning methods – web-based learning, telephone coaching, face-to-face workshops and individual project reviews – and that actual projects were used as exercises throughout the training. A common methodology for planning and reporting projects was created within the program itself and then `trained' in subsequent programs as the official way to Winning Projects!

    Over 3 years over 200 IMS professionals have taken part, with the emphasis changing from being a broad offer to the entire organisation to a very specific program targeted on the Key Account Teams as part of a Customer Based Planning roll-out. By spring 2004 all the Key Account Teams world-wide were using the standard methodology to plan and review their opportunities as projects, and also be reporting in a standard manner to the Project Office that oversees all major opportunities.

      Consultants: Geof Cox, Jem Scanlan, Ben Johnson

     

    Subject International partnership project management
    Company profile Chevron Petroleum Corporation is the international exploration and production arm of Chevron Corporation. The Nigerian Oil Company is the state-owned operator of the oil and gas fields in Nigeria. Bechtel Limited is a contract project management and engineering firm specialising in oil and gas facilities construction.
    The issues The companies are jointly involved in the upgrading of facilities to recover gas from the Escravos field in Nigeria. The existing technology of the field called for gas flaring, this causing a high degree of air pollution and the loss of a potentially valuable natural resource. Funding for a gas retrieval system for the field is underwritten by the World Bank.

    Chevron and the Nigerian Oil Company are partners in the development of the Escravos field and Bechtel are employed as the construction contractors for the project. The parties wished to operate the project in a partnership and team environment rather than in the usual conflict environment between client and contractor,.

    Project highlights Having previously run training programmes in project management for both Chevron and Bechtel, an invitation was made by the joint project managers to help in the initial stages of development of the project. The need was to build relationships and clear role understanding early in the project. This was seen as the way to avoid conflict when pressure increased in the implementation phase and communication lines were stretched between the project headquarters in London and Lagos and the site in Escravos.

    From an initial evaluation and interviews with the project team members, a workshop was designed in which the joint team could develop a common mission statement and vision for the project that was meaningful and relevant to each of the three parties.

    The workshop included inputs on personal management style and team working to increase the participant's awareness of their role and impact on the team performance. Functional priorities and role definitions were established to minimise potential overlap of activity between client and contractor. Parameters for the construction were agreed at an early stage that resulted in a smoother transition to site work and clear priorities and reporting structures for the site teams.

    Training in team work, team problem solving and quality improvement was subsequently provided for all members of the project so that everyone had a common language and focus.

    The success of this approach has led to the adoption of a similar system for the joint project between Chevron and Bechtel in the Tengiz oil fields in Kazakhstan.

      Consultants: Geof Cox

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    Performance management

    Subject Performance management in the banking sector in Africa
    Company profile Barclays Africa is responsible for the banking operations of Barclays Bank plc across the African continent and the islands of Seychelles and Mauritius.
    The issues The bank wished to develop the management and organisational skills of the management teams across the African affiliates and introduce a performance management process that focused on organisational improvement and was consistent with the performance management process in the rest of the Bank.
    Project highlights New Directions worked with The Oxford Group and HunterRoberts Consulting to develop and implement a series of workshops that introduced the skills of coaching, objective setting and feedback to the top three levels of the management teams in each of the 10 affiliate countries (Kenya, Ghana, Zambia, Zimbabwe, Botswana, Uganda, Tanzania, South Africa, Mauritius, Seychelles. Egypt was transferred from the European operating group in 2002). At the same time the senior managers and executives in each country were coached and mentored on the introduction of the new processes and in developing an appropriate operational climate for the change.

    Phase 1: a two day workshop run across the region as an introduction to performance management and to introduce the skills of objective setting, feedback and coaching. From this round of workshops, assessments on individual managers were fed back to the local Managing Director and HR Director in order to develop personal development plans.

    Phase 2: a two day workshop on reviewing performance, carried out by both UK based facilitators assisted by a team of 20 specially selected and trained local facilitators

    Phase 3: a two day workshop on assessing performance, carried out by the team of locally trained facilitators, mentored and coached on site by the UK team.

    Phase 4: a two day workshop on rewarding performance, delivered by a UK team of facilitators, using actor led scenarios to develop skills in assessing performance and making and delivering reward decisions based on these assessments. Managers participating in these workshops were accredited to make and deliver reward decisions in the workplace.

    Following on from these events, a series of cascade programmes and distance learning programmes were developed in-country to involve everyone in the new performance management process. Also a number of individual management teams, both at country and group level sponsored their own strategic planning and objective setting events at the start of each annual business cycle.

      Consultants: Geof Cox, Wayne Thomas, Ian Moore, Ben Clayton-Jolly, Susy Roberts, Andrew Long

     

    Subject Developing coaching and remuneration decision making skills in a major bank
    Company profile Barclays Bank plc is one of the largest financial groups in the UK.
    The issues The bank was reorganising to meet the changing needs of customers and the market, and introducing a more responsive and performance focused culture. A key element to the development of the organisation was to introduce a comprehensive performance management process across the Bank, backed by a large investment n management development in coaching and decision making.
    Project highlights New Directions worked through The Oxford Group to develop and implement a series of skills workshops in coaching, objective setting, delivering feedback and decision making in the area of performance and reward. Examples:

    A one day coaching skills workshop for Relationship Managers in Business Banking across the UK.

    Development centres in the corporate performance standards and decision making skills for managers and staff in the Offshore Banking Division.

    Two day accredited training workshop in coaching and performance management skills for managers in Business and Retail Banking across the UK.

    One day clarity and leadership workshop for team leaders in Retail Banking across the UK in understanding and communicating performance standards, using actor led scenarios.

    Two day accredited workshop on making and delivering remuneration decisions for all senior and middle managers in Corporate, Retail and Business Banking in the UK, using actor led scenarios.

      Consultants: Geof Cox as a member of a team of consultants and actors

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    Management development

    Subject Influencing skills development for IT professionals
    Company profile GlaxoWellcome (now part of GlaxoSmithKline) Global IS division was responsible for the running of the IT infrastructure for the marketing and manufacturing operations of the pharmaceutical company.
    The issues The IT professionals working in the department had a high level of technical skills, but were being increasingly drawn into projects and developments that required a high level of interpersonal skills, especially when dealing with site managers and client departments.
    Project highlights GlaxoWellcome chose New Directions' Influencing for Results course in competition with other programmes. This course improves both the skills and flexibility in different influencing approaches, using a core energy model developed by New Directions and Castle Consultants International from initial work by Roger Harrison and David Berlew. The course was chosen for its flexibility and adaptability, and for its use of real life situations that added to the transferability of learning to the workplace.

    The programme was run several times a year up to the merger into the GlaxoSmithKline operation.

      Consultants: Geof Cox

     

    Subject Production management strategic leadership
    Company profile Highland Distilleries is a major operating company in the distillation and marketing of Scotch Whisky, having a number of leading single malt and blended brands, operating 6 owned distilleries and managing a growing number of distilleries for other companies.
    The issues The company have a high quality product portfolio and have progressed a number of initiatives to maximise on their brands and remain competitive in an increasingly hostile marketplace. To help manage this major operational change for the company and instigate new business opportunities, a Product Management group was established, involving a small number of senior appointments from the existing distillery management and external business appointments. The role of the Product Management group was to pull together the best of the marketing and manufacturing operations, and to professionally manage the product portfolio and business development of the company.
    Project highlights Geof Cox worked with the newly appointed Product Director and the Managing Director to devise a strategic business leadership programme to build on the team's existing business management and manufacturing skills and introduce new skill sets and approaches to ensure the strategic and innovative future direction of the business.

    A three module development programme was designed and implemented, with collaborative inputs from Highland Distillers senior staff. The first module focused on strategic management skills, change leadership, project management, influencing and team leadership skills, recognising that this team would need to take the leadership in influencing and directing their colleagues in the production operations.

    The second module approached the commercial management skills of the team, using a business simulation, to ensure that they could identify and assess risk from both a commercial and operational perspective.

    The final module was located on a residential barge sailing on the Caledonian Canal in the Highlands of Scotland ensuring a creative and empowering environment for the final drafting of the organisation's five year strategic business plan, linked with series of outdoor team development activities.

    The success of the strategic plan led to the continued profitable growth of the operation and an eventual take over. The development model was also used as a case study in a number of executive programmes.

      Consultants: Geof Cox

     

    Subject The development of management skills for Principal Officers in Criminal Justice
    Organisation profile Principal Officers in Criminal Justice are appointed in each of the 32 unitary local authorities in Scotland to provide a probation service and liaise with other service providers to mplement criminal justice services. The service is 100% funded by central government through the Social Work Services Group of The Scottish Office (SWSG), but delivered and managed locally through the Social Work Departments.
    The issues Changes in local government structures and procedures in 1996, which formed 32 new unitary authorities caused a radical increase in the number of Principal Officers responsible for the criminal justice service.

    In 1995, recognising the potential problem, SWSG commissioned a research study into the competencies required for the new positions. This study indicated that a broad range of management and strategic skills were required, not normally expected of this level of management in Social Work.

    Project highlights Following the adoption of the competencies study, SWSG commissioned further work on the development of a training programme to meet the needs of the Principal Officers. A design for a series of integrated training modules, to be run over a period of 6-9 months was developed to meet the competency requirements identified in the initial study. This design was further developed in discussions with interested parties from the Local Authorities, the Convention of Scottish Local Authorities (CoSLA), SWSG and the Universities of Edinburgh and Stirling (who were participants in the delivery of the modules).

    The training modules covered: Criminal Justice Legislative Context; Strategic Management; Communications; Human Resource Management; Service Management; Time and Stress Management; Finance; Networking; and Strategic Implementation, totalling 24 days.

    The competencies are mapped into the Management Charter Initiative (MCI) competency model, the Post Qualification Award of the Central Council for Education and Training in Social Work (CCETSW), and the Institute of Management (IM) Level 5 Diploma to allow participants to carry out an assessed piece of work counting towards a higher management or professional qualification.

    Starting in 1996, four programmes have been run to cope with the demand for places from Principal Officers, managers and directors in Social Work Departments, and from directors and senior staff in voluntary agencies involved in the delivery of criminal justice services.

    As a result of the training, further consulting work was been commissioned in some of the agencies and Local Authorities, and a similar programme commissioned from another sector of the criminal justice system..

      Consultants: Mike Scott (Project Manager), Geof Cox (Lead Trainer), Bill Whyte (Edinburgh University), Kate Skinner (Stirling University)

     

    Subject Developing a technical organisation to meet new market challenges
    Company profile Oronite European Technical Center, Rotterdam is the main research and development operation of Chevron Chemicals outside of the USA. It provides test and development facilities for lubricants and fuels additives.
    The issues A traditional scientific management structure and style was limiting the effective operation of the laboratory by accentuating a vertical specialist and technical focus. A highly competitive environment required a more flexible organisation to provide a rapid and customer focused service at competitive cost. The laboratory was noted for its high degree of technical expertise, but had resisted previous attempts to introduce a more integrated approach, including an attempt to introduce quality management techniques.
    Project highlights Initial work with the Managing Director and the Human Resources staff analysed the organisation needs and identified an initial training need for the supervisory and senior technical staff. This would be designed to develop more cross functional communication and to be a building block to relaunch a quality improvement process.

    A training course was specially designed to meet the needs of the supervisory group in influencing skills and teamwork. A subsequent follow up course focused on the application of these skills to real work improvement issues. These courses used models and approaches that were researched and developed by the New Directions through the Castle Consultants International network, and which are used in other parts of the Chevron group.

    The initial results of the training has been to break down a number of the barriers and improving the working and competitive environment in the Rotterdam laboratory. Improvements in systems and administrative processes have been made as a result of the actions taken through the improvement workshops.

    To facilitate this development of a supportive environment where change is accepted as a norm, and where staff are continually empowered to make improvements in their working practices, further support work was carried out simultaneously at an organisation and staff level.

    At an organisation level, consultancy work with the Managing Director and the senior team developed strategic plans for the company that aligns it with the corporate goals and provides a focus for continued local improvement. Personal coaching for the Managing Director was provided to help him manage the personal stresses of change management and to build his personal style and confidence.

    At a staff level, training in communication skills for all junior technical and administrative staff in the company was carried out in the Dutch language through the Castle Consultants International multi-lingual network of trainers.

      Consultants: Geof Cox (Project Leader), Walt Hopkins, Inge Tjoa, Joep de Jong

     

    Subject Interpersonal skills development for managers and professionals
    Company profile Chevron Europe & Middle East Limited was a strategic business unit of the Chevron Petroleum Corporation operating in oil and gas exploration and production.
    The issues Chevron EME has a well established training and development programme for its employees. A significant restructuring of the business took place during the 1990s with a reduction of manpower in the operating fields and a company wide quality improvement programme to reduce costs and increase performance. Managers and professionals in Chevron EME found themselves working in an environment where their personal influence was required to get things done, as they often did not have line authority. Where they did have line authority, the wider range of their supervision meant that they needed to delegate a significant amount and manage through coaching and leading rather than through control.
    Project highlights New Directions, through the Castle Consultants International network, were asked to develop two new training courses to assist managers and professionals with these changes. The first course was aimed at the First Line Supervisor who was experienced in the position and needed to develop new skills to work in a coaching and participative mode. The second course was directed at managers and professionals who were using their influence to get things done across functional barriers.

    The Experienced First Line Supervisor course was jointly designed and implemented with the operational management at Chevron EME. All offshore supervisors attended in the first six months of the course, and it laid the foundations for the implementation of organisational changes and the quality improvement programme. The success of these early courses has led to courses being run each year, with a revised programme tailored to the current needs of the participants and the company. The basic design was also adapted to meet the needs of the senior offshore management in the light of the results of an opinion survey and prior to the introduction of the QI process.

    To meet the needs of the managers and professionals, the Influencing for Results course was developed. This course improves both the skills and flexibility in different influencing approaches. The course was adopted as one of the core training inputs for the Chevron EME Ltd. Management Development Programme.

    Following the success of these management development projects, New Directions were commissioned to research and advise on a number of Human Resource, organisation and management development issues (see other case studies).

      Consultants: Geof Cox with Chuck Dufault, Walt Hopkins, Alison Chamberlain, and Den Winterburn

     

    Subject Designing and implementing international sales management training
    Company profile Abbott International and Abbott Diagnostic Products are the European operating divisions of Abbott Laboratories, a multinational pharmaceutical and health products firm.
    The issues Both Abbott International and Abbott Diagnostic Products identified a need for improved sales management skills to maximise the potential of their markets and increase the penetration of their brands in the growing healthcare market.
    Project highlights Following an internal training needs analysis, Abbott identified a requirement for a training course for their field sales managers The course was designed by consultants in the network who were experienced in management training and in pharmaceutical field sales management. The course is intensive and results oriented, with improved business results as the outcome. The first course was run in Frankfurt in 1993, with an international delegate list drawn from across Europe.

    Following the success of this course, it has been extended and adopted by individual country management, to add to their own management development activities. The course had been adapted for local market conditions and translated into/delivered in local language for Spain, Italy and Germany/Austria.

    For the next few years, the course was part of the core management development programme for the company with an international course in English being run with participating managers drawn from across Western, Eastern and Central Europe Europe and the Middle East.

    Further work was commissioned in 1997 by Abbott International to develop an advanced sales management course to build on the basic skills and equip field sales managers for their ever changing role.

      Consultants: Geof Cox (Project Leader), Mike Scott, Tony Norman, Roberto Gavazzi, Marcelo Gallanzi

     

    Subject Introducing competence based training for area managers
    Company profile H.J.Heinz Company has two production facilities in the UK and a Head Office and is organised in business units or centres around families of products or functions.
    The issues H.J.Heinz has a well defined and successful recruitment and training policy for its managerial and supervisory staff. A review of the human resource development strategy by senior management had highlighted some potential gaps in the development of skills to meet the business requirements of the future for the organisation.
    Project highlights New Directions were asked to develop a model for a competence based assessment and training process in the organisation, using the area manager position as a pilot project.

    Using the skill sets identified by previous needs analysis and by the senior management review, a profile for the area manager position was drawn up with standards of performance and behaviour indicators. This gives Heinz management the opportunity to make direct comparison of performance across the different functions and departments for the first time.

    In reviewing these profiles and the models for staff development, some potential gaps in the training provision of the organisation were identified and priority needs drawn up with senior line and personnel management.

    New Directions collaborated with other internal and external resources to draw up training module designs for each of the competence areas. New modules were designed to fill the identified gaps and are being delivered on demand.

      Consultants: Geof Cox

     

    Subject Designing and implementing international management training
    Company profile Statoil is the Norwegian state-owned oil company operating a number of oil and gas fields in the northern North Sea and refineries and marketing throughout Scandinavia. Through independent action and through partnership arrangements, Statoil has interests in international oil and gas production and sales activities.
    The issues The employment profile at Statoil is almost exclusively Scandinavian, yet they operate in the highly international markets of the oil and gas world. Their staff have excellent language skills, most of the international trade being conducted in English.

    A corporate initiative to build Statoil into an international company raises the need for its managers to understand other cultures and to be able to operate effectively in international influencing and negotiation situations.

    Project highlights • In the mid 1980s, New Directions, through the Castle Consultants International network, were first approached by Statoil to develop and run training courses in negotiation for international managers involved in crude oil trading, to develop the skills of negotiation over the specific medium of the telephone. The success of this initial series of courses led to a continuing relationship between Castle Consultants International and Statoil.

    • The Influencing for Results course is part of the core management development programme in Statoil. It was developed to improve the skills of influencing people both inside and outside the organisation. The course has been particularly effective in developing the skills of professionals who are dependent on the actions of other departments and managers over whom they have no authority to get their own task results.

    • Negotiating Internationally for Results is another core course developed for managers operating in an international or cross cultural environment. Often this course is run for a single project team or department involved in international trade or the implementation of a partnership deal. The course develops skills of negotiating for win:win results.

    • The specific issue of improving the working relationships between of women and men managers inside the organisation is a specific need being addressed by using the Influencing for Results and Negotiating for Results courses in sequence. (In-house training staff are trained and certificated as co-trainers on the courses to facilitate learning transfer and reduce costs.)

    • Walt and Geof were also selected to work with the top management teams of Statoil, helping them to develop the team working and vision skills necessary to lead the implementation of a company-wide re-organisation into a team based structure (see separate case study “Introducing a team structure to an international oil company)

      Consultants: Walt Hopkins (Project Leader), Geof Cox, Chuck Dufault, Den Winterburn

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    Executive development

    Subject Executive leadership development
    Company profile The Ghana Forestry Department is the body in overall control of the development and conservation of forestry resources in Ghana.
    The issues A development project, funded in part by the Department for International Development (DfID), in the forestry sector in Ghana had recommended a number of re-organisational changes, coupled with the community involvement in decision making about forestry resources. Two senior executives in the Ghana Forestry Department had been identified as the new Managing Director and Operations Director of the Ghana Forestry Commission and would be leading the change programme. The need is to give them some contextual, but wide, exposure to the issues facing organisations such as theirs, and to the processes of real decision making at senior level.
    Project highlights New Directions developed a four week, UK based executive development programme specifically for these two executives that balanced intensive inputs on models and practice in current management and organisation thinking; organisation visits and shadowing of executives in those organisations; and personal mentoring and coaching.

    The inputs came from a combination of public executive training programmes to develop specific skills in the company of other senior managers from other organisations, and tuition and personal coaching by Geof Cox to focus development in skills and knowledge relevant to their specific requirements.

    Organisation visits and shadowing in the UK Forestry Commission (in order to provide context and direction) and other public sector and commercial organisations in the UK allowed the executives to see, at first hand, strategic decision making in action in a range of different organisations, and to have the opportunity to discuss issues with their peers.

    New Directions Ltd also provided a project management service to the complete programme, arranging all necessary accommodation and travel itineraries for the visit and providing comprehensive back up materials..

      Consultants: Geof Cox

     

    Subject Production management strategic leadership
    Company profile Highland Distilleries is a major operating company in the distillation and marketing of Scotch Whisky, having a number of leading single malt and blended brands, operating 6 owned distilleries and managing a growing number of distilleries for other companies.
    The issues The company have a high quality product portfolio and have progressed a number of initiatives to maximise on their brands and remain competitive in an increasingly hostile marketplace. To help manage this major operational change for the company and instigate new business opportunities, a Product Management group was established, involving a small number of senior appointments from the existing distillery management and external business appointments. The role of the Product Management group was to pull together the best of the marketing and manufacturing operations, and to professionally manage the product portfolio and business development of the company.
    Project highlights Geof Cox worked with the newly appointed Product Director and the Managing Director to devise a strategic business leadership programme to build on the team's existing business management and manufacturing skills and introduce new skill sets and approaches to ensure the strategic and innovative future direction of the business.

    A three module development programme was designed and implemented, with collaborative inputs from Highland Distillers senior staff. The first module focused on strategic management skills, change leadership, project management, influencing and team leadership skills, recognising that this team would need to take the leadership in influencing and directing their colleagues in the production operations.

    The second module approached the commercial management skills of the team, using a business simulation, to ensure that they could identify and assess risk from both a commercial and operational perspective.

    The final module was located on a residential barge sailing on the Caledonian Canal in the Highlands of Scotland ensuring a creative and empowering environment for the final drafting of the organisation's five year strategic business plan, linked with series of outdoor team development activities.

    The success of the strategic plan led to the continued profitable growth of the operation and an eventual take over. The development model was also used as a case study in a number of executive programmes.

      Consultants: Geof Cox

     

    Subject Introducing a team structure to an international oil company
    Company profile Statoil is the Norwegian state-owned oil company operating a number of oil and gas fields in the northern North Sea and refineries and marketing throughout Scandinavia. Through independent action and through partnership arrangements, Statoil has interests in international oil and gas production and sales activities.
    The issues A corporate initiative to build Statoil into a major international company caused it to enter into a number of highly collaborative partnerships with other companies. These partnership structures were in conflict with the hierarchical and functional structure of Statoil. The Board therefore decided to re-organise Statoil to operate in teams. Jobs were restructured so that no one job at the senior executive level could be completed without the active involvement of other executives.

    The first managers to be affected were the top 50, who would jointly run the operations directly below the Board — these top managers had previously been in a series of boss/subordinate relationships in a formal, functional hierarchy. There was a considerable tension and resistance to the changes proposed by these managers who perceived their influence diminishing and their status changing.

    Project highlights A series of seminars for the top managers who would be leading the restructuring process, as well as being the first affected, was planned by Statoil to introduce the structures, develop the skills and actions necessary to make the organisation work, and to encourage commitment to the change. New Directions, in association with Castle Consultants International, were asked to facilitate the first of these seminars.

    Appreciative Inquiry was used at the beginning of the seminar to help the managers to help to develop a positive attitude towards the change, by focusing on the managers own positive experiences of working in, and leading, teams. After sharing their own personal experiences from the world of work and sport, they grouped together in their new cross-functional team groupings to develop common themes and to create their unique visions for working together in their new, collaborative organisation. Each of the new management teams created their own set of working values and vision, and an image for their own team.

    The second input was to use Geof Cox's book on team problem solving as the basis for analysing the team process roles and the strengths and weaknesses of the new teams. Action plans were developed to ensure that the teams operated effectively. The teams developed a strong bond to each other, and a commitment to make the team successful, which continued throughout the rest of the seminars, and into the work place.

    Outcomes:

    • Traditional rivalries and competition between functions and departments were set aside
    • Powerful collaborative statements and images were created to focus their continuing efforts to change the culture and management of the company
    • Operating processes agreed to ensure the effective working and balance of the new management teams
    • Commitment to implement the proposed re-organisation
      Consultants: Walt Hopkins, Geof Cox,

     

    Subject

    Organisation Development Projects in Eastern and Central Europe
    Company profile R.J.Reynolds Tobacco International SA, Geneva was part of the RJR-Nabisco group managing the group's tobacco interests in East and Central Europe (now JI Tobacco)
    The issues Following a highly successful consultancy project with the Regional management team of RJR, further consulting assignments were identified and carried out in various parts of the Eastern and Central Europe Region designed to improve efficiency and effectiveness.
    Project highlights • Working with the newly appointed General Manager for Turkey and her management team to develop their own team work, and to identify and implement strategic planning goals for the development of the market potential in a rapidly growing area. (CED/GMC)

    • Developing a set of Human Resource Policies and Procedures for a new sales operation in the Former Soviet Union, to give country and field sales management teams the necessary assistance to recruit and manage a three-fold increase in sales and merchandising staff during one year. (GMC)

    • Helping to design and launch a Distributor Partnership Programme through the identification of local needs and opportunities, and through benchmark studies with RJR operations and other organisations world-wide. (CED/GMC)

    • Researching, planning and staging a conference for key customers/ potential distribution partners from Russia, Ukraine and Kazakhstan in Istanbul and Izmir, Turkey. (CED/GMC)

    • Designing an Action Planning System for use by staff in the sales, administration and manufacturing operations in the Former Soviet Union. (GMC)

    • Running Management of Change workshops at locations across the Former Soviet Union and Central Europe to help local managers to identify goals and strategies and integrate their operations with the wider goals of RJR in the Region. (CED)

    • Executive search and recruitment for key positions in the Former Soviet Union. (CED)

    • Designing, delivering and training local trainers (from Russia, Ukraine, Turkey, Bulgaria, Poland, Switzerland and the Middle East) in negotiation, interviewing, recruitment, objective setting, managing change and project management. (CED/GMC)

      Consultants: Geof Cox (GMC), Chuck Dufault (CED)

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    Organisation change and strategy

    Subject Researching criteria and facilitating agreement on contracts of service
    Company profile The Scottish Executive is the UK Civil Service department responsible for implementation of policy in Scotland.
    The issues A new programme to deliver housing support through contracted supply agreements between local authorities and housing support providers went live in April 2003 under interim arrangements, recognising the scale scope of the change to previous process which relied on individual benefit claims and unplanned provision of service. Under the policy implementation guidelines a formula for full contracting needed to be in place at April 2004. Attempts to get a consensus agreement between all parties in Scotland on the form and content of this contract had proved unsuccessful.
    Project highlights New Directions, working through Strategies for Training, took on the task of researching the stakeholder needs and recommending ways forward in early February 2004, with a need to report in early March, less than six weeks from start to finish.

    Initial desk work and field interviews with key stakeholders identified a number of groups working independently on the issue and an acceptance that there needed to be a solution. However, despite the goodwill and good relationships that existed at individual service level, there was a great deal of confusion, misunderstanding and disagreement at organisation and national levels. The service providers felt that they were being asked to agree to unreasonable contract demands, and the local authorities were being met with seeming intransigence in their attempts to get agreements, even in principle.

    It was evident that there was a lot of good practice and attempts at resolution which needed to be shard and a need to bring the parties together to build on their common interest and air their differences in order to dispel a number of misconceptions and identify ways forward in the priority areas of disagreement.

    Given the short time available, three whole system, large group workshops were held in regional locations to which the `whole system' (i.e. all stakeholders: local authority staff – contracts officers, solicitors, housing officers, service managers, etc.; housing support providers – housing associations, other providers, solicitors, voluntary agencies, etc.; Scottish Executive; other representative bodies – Convention of Scottish Local Authorities, Association of Directors of Social Work, Scottish Federation of Housing Associations, etc) engaged in a dialogue process to identify areas of common ground, air issues and to propose solutions.

    These workshops were widely accepted by all stakeholders as the single most significant event that had moved the process forward in the twelve months of discussion on the topic. It was the first time that all of the stakeholders had met face to face in discussion. The subsequent report and recommendations to the Scottish Executive not only identified work that still needed to be done, but also reflected on the development to agreement that had been made as a result of the research project itself. Instead of just researching and reporting, the process itself had started to generate the agreement that was to be sought after the report stage.

      Consultants: Geof Cox, Frank Penson

     

    Subject Organisation development in a Scottish local authority
    Company profile Dundee City Council Social Work Department has a budget of some £54million (2001/2) and employs almost 2,000 staff in four main functions: Community Care, Children's Services, Criminal Justice and Finance/Support.
    The issues A national crisis in social work staffing, particularly in the recruitment and retention of qualified social workers, has led to a variety of incentives being offered to prospective staff by competing local authorities. Rather than simply compete on the basis of financial incentives, Dundee City Council's Social Work Department wanted to examine a variety of options and make recommendations on current working practices and structures.
    Project highlights New Directions and Scott-Gardner Consulting conducted the initial research project through a series of in-depth interviews with key members of staff and desk research involving the review of similar issues and responses.

    A number of key issues were identified early in the research, allowing some of the budgeted time to be spent on setting up and monitoring a number of pilot teams to investigate opportunities for flexible working practices in the Department. 9 teams were established looking at work location, work hours and process improvement. The pilots were set up to give maximum flexibility and choice to the team members over the scope and style of the flexibility they operated, with the proviso that customer service levels should not be compromised.

    A six-month evaluation showed improved operational performance in the pilot teams compared to previous performance and to the service as a whole. Staff responded positively and improved both the quantity and quality of work – and improvements in individual staff were very significant. Staff also reported no loss of team cohesion and mush lower stress levels, managers reported more ownership of issues and self-management. Individual choice and the feeling of being “in control” were positive drivers in job satisfaction terms, even if the flexibility was not used – one Social Work Assistant didn't take part in the pilot, but liked the fact that she had the choice.

    In order to bring about the changes, it was recognised that there was a need to focus on the wider organisation development of the department and increase the capacity nd competence of the management. New Directions were further commissioned to run a series of organisation development activities, including management workshops to address this need. At an initial workshop with the 30 strong senior management team, a behaviour model for the department was devised as part of management's desire to become more proactive and responsive to the change agenda. This model was subsequently adopted by the whole of the department management at a series of large group participation meetings which widened the ownership of the programme.

    A final thought on the programme from Alan Baird, Director of Social Work. “When we commissioned the initial research we did not have flexible working in mind, and we were certainly not expecting the extent of the benefits that have accrued. It is a clear demonstration that when you demonstrate trust in staff they repay it several fold.”

      Consultants: Geof Cox, Mike Scott

     

    Subject Designing and commissioning training to support a new government policy
    Company profile The Office of the Deputy Prime Minister (previously Department for Transport, Local Government and Regions) Housing Support Division is responsible for the implementation of UK government policy in housing support.
    The issues A new policy on the planing and delivery of housing support, entitled Supporting People, was to be implemented with effect from 1 April 2003. This policy entailed a major change from a benefits claim led process to an integrated strategic planning approach to the identification of need and provision of services in local authority areas. In early 2002 it was identified that there was a major training need for local authority staff, housing support providers and other key stakeholders to develop their capacity to implement the changes and to have the new policy in place by the planned deadline.
    Project highlights New Directions, working through Strategies for Training, were awarded the contract to develop a comprehensive training plan for all key stakeholders, the aim of which was to ensure that staff in all organisations who had a role to play in the delivery of the Supporting People programme have the necessary competencies, knowledge base and skill sets. The second requirement was to develop a series of specifications of requirements that set out all the targeted outputs of the training plan to be the basis for commissioning the recommended training products. The third element of the project was to develop and manage the commissioning of the design and delivery of the National Training Framework, designed in the first two activities, map the training into a National Vocational Qualification, manage the tendering process, and co-ordinate and oversee the training to ensure effectiveness and quality.

    New Directions was specifically tasked to develop a commissioning strategy, manage the commissioning of the training, the design and development of the training and the delivery of the training. This involved the tendering, interviewing, selection and contractual engagement of training providers to design and/or deliver the training modules, the management of both generic and variable contractual arrangements to suit the specific design needs of individual training modules, overseeing the design and development of the training modules against contractual arrangements with training providers, and overseeing the delivery of the training modules against contractual arrangements.

    In all some 22 individual training modules were commissioned over a fifteen month period from five different providers. Separate delivery contracts were agreed with seven national training delivery providers. The programme met all deadlines and quality standards set by the DTLR and ODPM, and received positive feedback from staff and organisations who used the framework and individual modules.

    In the later stages of the project, New Directions and Strategies for Training took over the direct responsibility for the design of the modules, and also converted a number of workshop based modules for use in a distance learning environment. These developments were directly as a result of internal quality and performance measures which also led to a number of other improvements in the project resulting in cost reduction and efficiency improvements.

      Consultants: Geof Cox, Rose Hill, Frank Penson, Peter Burke, David Ward

     

    Subject Improving processes and profitability in electrical contracting
    Company profile Cegelec Contracting & Services (UK) are a wholly owned subsidiary of the French owned, global electrical contracting organisation, Cegelec. The UK operation was formed from the electrical sub-contracting arms of the regional electricity boards in the North West, North Wales and Scotland following the privatisation of electricity in the UK.
    The issues The UK operation was being effectively run as three individual businesses, based on the original three regional operations, with some central services being provided from Manchester and Hamilton (Scotland). Consequently there was a great deal of duplication and lack of sharing of best practice. There was also a lack of focus in the business on future development and profitability.
    Project highlights Working in association with The Oxford Group, a business process re-engineering project was established to review the organisation's processes and to radically improve the business focus and profitability. Focus teams were established in a number of key areas - sales and marketing, quality assurance, finance and accounting, logistics, operations, personnel – with the remit to produce as-is and will-be process maps for their specialism.

    Simultaneously, a further IT project was taking place at a pan-European level to enhance the business process support across the group. Outcomes from this work was fed into the BRP focus teams to inform their will-be mapping. Also a field visit was organised to an operating unit in Northern France to experience the operation of the project based system in use in the rest of Europe, which would be the basis for the restructuring of operations in the UK.

    At the end of the three month design period of the project, a significant number of improvements in processes had been agreed and implemented with savings of over £1million and a significant reduction on administrative overhead.

    The project team drew up new job descriptions, designed and helped to facilitate a number of road-shows to announce the changes and advised on communication and HR issues in the implementation of the far –reaching changes.

      Consultants: Geof Cox, Wayne Thomas, Ian Moore, Jim Snowdon

     

    Subject Facilitating change in a merger of two government agencies
    Company profile Both arms of the UK Government, the Employment Service runs the job centre bureaux across the UK, and the Benefits Agency administers benefits payments. The agencies merged to form a single operating agency.
    The issues Under the merger plans of the two agencies, the Job Centre network was to be redeveloped into Job Centre Plus, a one-stop-shop for people seeking jobs or benefits across the UK. The agencies had been through a vast amount of change over recent years, both individually and collectively, so there was a great deal of `change fatigue' among manages and staff. The two different cultures of the agencies was also seen to be a major limiting factor in the short term success of the merger.
    Project highlights New Directions, in association with Dives Consulting and The Oxford Group, responded to the challenge of `change fatigue' by developing an innovative, 2 day workshop for senior Job Centre and Benefits Agency staff that focused on the behavioural needs of the change process, with particular emphasis on the key managers who would be leading the process.

    The workshops were run in regions, just prior to the new Job Centre Plus operations being created, so that the training was topical and the workshops focused on the real issues facing the senior managers at the time. For many, this was the first time that the front-line managers from the two agencies had met, and certainly the first time that they had worked together on the issues facing them.

    The success of the workshops was clearly seen in the operating culture and performance of the Job Centre Plus offices on their establishment. Despite many opening without the planned refurbishment, and many operating from existing separate buildings, all performance standards and expectations were met.

      Consultants: Geof Cox, Sue Dives

     

    Subject Facilitating a series of strategic dialogue events
    Company profile Scottish Enterprise are the co-ordinating body for government sponsored regional investment and development in Scotland.
    The issues As part of their five year strategic planning process, they were conducting a project to identify the strategic drivers for the economic future of Scotland.
    Project highlights New Directions were commissioned to run a series of strategic dialogue events as part of the Scotland's Future project with different target groups using Appreciative Inquiry as the core process. The objectives of the dialogue:
    • To share different perspectives on the effects of the challenges facing Scotland's economy in the future
    • To encourage participants to join in further dialogue
    • To generate a body of quality information to share in the wider theme discussions
    • To stimulate participant's thinking towards the future
    • The events culminated in a diverse group of 150 people from across the spectrum of the Scottish economy— business, public and voluntary sector, academia, trade and professional bodies—meeting to engage in a dialogue about what works for them around four themes:
    • Developing innovative companies and organisations that can compete with the world's best in the twenty-first century.
    • Stimulating a culture of creativity and learning that develops skills, building confidence, nurtures new ideas and celebrates success.
    • Creating an inclusive economy where the benefits of economic activity reach all in society.
    • Building an environmentally sustainable economy that makes Scotland a world class place in which to invest, visit, live and work.

    The half-day dialogue led to a number of key ideas and themes being developed around four of the key strategic issues for the future development of the Scottish economy. The outcomes were integrated into the core `Scotland's Future' strategy formulated by Scottish Enterprise.

    The success of the dialogue process led to the creation of a continuing dialogue through a web-site and a further project undertaken through the Scottish Council Foundation.

    Click here to read an article on the event

      Consultants: Geof Cox, Margaret Wright

     

    Subject Developing a vision for a regional sales team
    Company profile The Scottish regional sales team for Bayer Pharmaceuticals are responsible for the sales and marketing of Bayer products to hospitals, doctors and pharmacies in Scotland.
    The issues Bayer UK had developed a corporate vision and mission statement and had cascaded this through the organisation. Some twelve months after the original launch of the vision, the Scottish region identified a need to make the vision more personal and meaningful to themselves and their environment and be a common working philosophy.
    Project highlights The complete sales organisation in Scotland, numbering some 35 people met for a half day session where the Appreciative Inquiry process was used to help them to articulate and identify the areas of importance for the success of the team in Scotland. Following a one-to-one dialogue to identify individual factors for success based on past experience, the team developed a common set of values and priority characteristics for success and crafted these into a vision statement along with an image/logo for their future.

    The immediate response of the Regional Director, who had been a full and equal participant during the afternoon, was that they had achieved more in terms of team development and understanding in three hours than they had previously achieved in two days of `death by acetate' and countless courses and presentations.

    Outcomes:

    • The sales team was united around a common set of values and way of working
    • An inspiring vision and image that incorporated the Scottish perspective with the corporate mission was created
    • The team developed relationships that would be the foundation for success.
    • The experience of the team was the spur to further developments in the whole organisation.
      Consultants: Geof Cox

     

    Subject Developing a strategic plan for a division of a government agency
    Company profile The Research Division of the Forestry Commission is responsible for conducting research into forestry on behalf of the Forestry Commission and Forestry Enterprise in the UK, and also contributes to the research and development of forestry resources world-wide.
    The issues Changes in the organisation and funding of forestry services in the UK have lead to a more commercial and cost aware environment in which responsibility for the purchase and provision of services are split. Forestry Research is by its nature a long term activity, and therefore needs to be able to convince purchasers of the benefits and value added of the research. This has demanded a change of style on behalf of the management of the division who previously both commissioned and carried out the research. An initial analysis by the Director of Research identified some skill deficits in his senior team in commercial awareness and negotiation skills.
    Project highlights Following an initial review and scoping of the needs with the management of the Forestry Commission and the Research Division, the consultant opinion was that there was little point in carrying our skills training if the management team of the division were not party to the change of direction of the division, and therefore recognised the need for the skill. Current evidence was that the management were highly qualified and recognised for their technical and scientific ability, but were either unaware or unconvinced of the need for change.

    It was therefore proposed and agreed that prior to any skills training, that the senior management should meet and agree a future strategy and vision for the division. To prepare for a workshop where this strategy and vision would be developed, individual interviews were held with the members of the management team to ascertain their own viewpoints, and also to determine the effects of the organisation re-alignment on their activities. These interviews confirmed the wide range of awareness and impact indifferent areas, and also a high degree of scepticism and potential alienation with the overall policies and direction of the Commission. The need for the strategy workshop where everyone would contribute and have the opportunity to shape the future of the division was therefore confirmed.

    A two day workshop was then convened where the management team participated in a number of interactive activities to help them to identify the current environment for the division, the needs of customers, the needs of other stakeholders, and to define their values and vision. A strategic plan was drawn up that had the support and commitment of all of the management team, and responsibility for carrying through action plans to solve immediate burning issues was shared amongst the team members. This was the first time that any shared ownership of change had surfaced in the division.

      Consultants: Geof Cox

     

    Subject Developing a strategic plan for criminal justice services in Dundee City
    Company profile The Criminal Justice Services team are a part of the Social Work Department of Dundee City Council, responsible for the delivery of probation and other criminal justice services in Dundee.
    The issues During 1996, local government reorganisation in Scotland saw the formation of 32 unitary authorities from the previous Regional structure. Dundee City Council was formed as a result of the break-up of Tayside Region into Dundee, Angus and Perth and Kinross.

    The Criminal Justice Service is funded by The Scottish Office, and each council is required to submit an annual planning statement to The Scottish Office for funding. Although these statements required a degree of strategic thinking, there were essentially a budget statement for the next twelve months. The formation of the new Council and Social Work Department gave an opportunity to develop new longer term strategic visions and plans for the services covered, The Criminal Justice team identified the opportunity, and also wished to involve all of the staff in the formulation of the strategic plan to encourage ownership and teamworking.

    Project highlights A two stage process was proposed and agreed.

    The first stage involved all members of staff in the criminal justice team being involved in identifying their own priorities and issues. The process used was a large group technique called Appreciative Inquiry, which uses individual experiences of success to identify features and characteristics of the organisation that should be promoted and built into the future direction.

    The second stage involved the management team in a facilitated, two day workshop where the outcomes of the staff involvement and other factors affecting the future of the service were considered, and visions and strategic plans developed. The team mapped the strategic environment for the service and identified the main drivers for the future. A vision and mission statement were devised and agreed and key strategic thrusts were identified to ensure the effective implementation of the strategy.

    Detailed communication plans were drawn up to ensure the involvement of staff in the vision and the approval of the Council and The Scottish Office. A series of follow-up and review sessions are planned to ensure that the strategy is on track and successful.

    Outcomes:

    • The Appreciative Inquiry process enabled the active participation of everyone in the department in the decisions on priority strategy and ways of working
    • A vision and strategy that was supported and owned by everyone
    • Increased confidence in the management of the team
      Consultants: Geof Cox

     

    Subject Strategic development in Eastern and Central Europe
    Company profile R.J.Reynolds Tobacco International SA, Geneva was part of the RJR-Nabisco group managing the group's tobacco interests in East and Central Europe (now JI Tobacco)
    The issues The lifting of monopoly production and trading restrictions have led to an aggressive acquisition strategy encompassing entire segments of the tobacco industry in Eastern and Central Europe and the Former Soviet Union. The changes have caused a shift from a trading company to a full function operation (sourcing, manufacturing, marketing, distribution) along with an explosive growth (500 employees to 7,500 employees in three years). These pressures place huge demands throughout the organisation for the effective planning, organisation and integration of the business.
    Project highlights Working initially with the Executive Committee and senior management teams in Switzerland and across the Eastern and Central Europe Region, plans to introduce the principles of Customer Focused Quality Management and Change Management to help to align the business were developed. To assist in the resourcing of the project, and to ensure that the best expertise was made available to the company, a joint venture operation was established using consultants from PeopleTech Inc., Canada, who had specific expertise in change management and executive coaching.

    Phase 1 of the plan involved working with the Executive to develop a corporate vision and mission, strategies and action plans. Alignment of the Executive and senior management on the strategies was further developed through cascade training in TQM and strategic planning.

    An Executive Management Conference in Annecy, France, was designed, facilitated and staged, presenting the strategies and signalled the start of phase two.

    A pilot project was run in Turkey, including a greenfield production operation. Introduction of the processes to other markets took into account their stage of development and the local culture.

    Phase 2 involved all employees in the principles of customer driven quality and managing change, and was undertaken by the line management, using specially developed materials. Teams were set up to identify and implement improvements in processes and procedures. Internal facilitators were trained to progressively transfer from external to internal resources.

    At Executive and senior management level the focus changed to strategic alignment of business objectives with customer wants and identification of major opportunities for process improvement.

      Consultants: Geof Cox and Chuck Dufault, with Jim McCloskey and Sergei Krasnov (PeopleTech Inc)

     

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    Group facilitation

     

    Subject First European Summit on Wholehearted Customer Management
    Company profile The First European Summit on Wholehearted Customer Management was held in Dublin in April 2004 with participants from across Europe with an interest in Customer Relationship Management. The event was organised by Profusion International with major sponsorship from BT.
    The issues The conference sponsors and organisers wanted to create a memorable event around the keynote and case study presentations that did not follow a traditional conference format but allowed maximum participation and involvement. A keynote from Fred Reicheld of Bain & Co, case studies from Ferrari, ANZ Bank and Debenhams, and research from Profusion International needed to be integrated into the overall design and participants' own needs and interests met within a flexible 2 day format.
    Project highlights New Directions advised the organisers on participative conference design using two models: Appreciative Inquiry and Open Space Technology., and helped to facilitate the whole event.

    Starting with an Appreciative Inquiry dialogue on the opening evening, a positive atmosphere was created, and proposals for the way the rest of the conference should be focused and facilitated were identified. The conference organisers then took these suggestions and designed the participative elements of the first full day of the conference based on these participant led proposals.

    The Open Space format of the discussion sessions allowed the active involvement of all participants and presenters in discussion of key topics of interest, rather than a less active question and answer session. Themes and process guidance from the Appreciative Inquiry dialogue helped to design these Open Space sessions.

    Finally a full Open Space event was convened for the second day of the conference to enable participants to reflect on the main conference inputs, raise issues of interest and discuss them with peers and conference presenters in a self-organised and self-facilitated process.

      Consultants: Geof Cox plus Simon Daisley and Kirstene Ward (Profusion)

     

    Subject Facilitating organisation change in a professional institute
    Company profile The Institute of Management promotes exercise, development and research into professional management in the UK. It has over 75,000 individual members and 700 corporate partners representing 3 million employees. It is represented locally through some 100 Branches.
    The issues The increasing pressures on management time couples with an ever increasing demand for information and development in new practices has been straining the organisation structure. Its Branch network is entirely run by voluntary officers, and the standards of activity vary widely. At the same time the increasing needs of individual members require the timely access to up to date information and professional development.

    A Working Party of the Institute has considered and proposed changes to the structure of the Institute to allow for the delivery of improved local services, provide value for money, and provide a closer match between individual's needs and Institute services.

    In order to ensure the successful implementation of these proposals in the Institute, the support of the democratically elected Branch officers was essential.

    Project highlights 220 delegates from the UK and Ireland Branch network gathered in London for annual conference, part of which was to focus on the future plans for the Institute structure.

    In consultation with the Institute executive, it was agreed that the whole conference would be invited to participate in an interactive process to identify the success factors in the Institute and to develop a positive view of the future where the proposed flexibility and quality would be guaranteed.

    A process of large group interaction, Appreciative Inquiry, was chosen for the event. This process asks participants to identify past best practice through dialogue of personal success stories and associated feelings. After the individual dialogue sessions, the issues and themes that are present when people feel particularly successful and energies are collected and discussed in groups, who then project future propositions about how things will be based on prior best practice and experience.

    The conference delegates participated in this process over a period of about 3 hours, during which statements and images identifying a positive future for the Institute were developed and shared.

    Outcomes:

    • An atmosphere of commitment to make the changes work was created from an initially sceptical audience
    • The Institute Executive took the opportunity offered by the positive attitude to change to make even wider ranging changes to the Institute's structure and management
      Consultants: Geof Cox

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